Jaguar's F Pace SVR delivers record sales for JLR

Despite uncertainty around Brexit and the start of the Coronavirus pandemic. It seems that there remained a demand for high performance Jaguars, both here in the UK and wider across the globe during 2019/20. Amidst concerns over the future of the economy and growing concern regarding the impact of carbon emissions, it seems Jaguar are still turning heads amongst the world’s motoring elite.

JLRs Special Vehicles department posted record figures for the 2019/20 year, as their line-up expanded to the largest range of all time.

Over 9,500 vehicles were shifted through retail channels during the year which represents a 64% increase year-on- year.

The credit for this success seems to sit squarely with the ever - popular Jaguar F-Pace SVR, a high-performance SUV. Who would ever have thought that Jaguar’s most successful vehicle would be one that strays into the market of its sister brand, Land Rover!

If you’ve not had the pleasure of meeting one of these beasts before by the way, let me explain. This is a tarmac shredding performance version of the medium-sized luxury SUV from Jaguar, with a big 5.0-litre V8 engine as its beating heart. It’s growls and spits its way to 60 miles per hour in just 4.1 seconds and onwards to the customary limit of 155 mph. This is impressive stuff for a car that can rescue a horse box from a wet field and carry all the boxes of champagne you need alongside the golf clubs and maybe the Red Setter.

They’re British built too as every single one is constructed at Solihull alongside the XE.

Mark Turner, Commercial Director, Jaguar Land Rover Special Vehicle Operations, said: “We’ve focused on satisfying demand for existing SV vehicles, while simultaneously expanding into new sectors with models such as the Jaguar F-PACE SVR, which instantly became our second highest volume vehicle. Developing the SV presence in the global Jaguar Land Rover retail network and on social media, in conjunction with SV Bespoke, is also having a positive effect on our business.”

This increase in retail sales has been supported by the roll-out of SV Specialist Centres in key markets and the establishment of dedicated SV areas at retailers including the new Jaguar Land Rover Statement Site in Munich, Germany. These retailers are trained to meet the exacting needs of SV’s customer base and deliver the premium service expected from SV, including personalisation requests. SV Specialist Centres have already launched at 100 retailer sites globally, with more to follow.

Special Vehicle Operations’ SV Bespoke department – tailoring paint colour and finish, interior and exterior trim choices to create truly individual vehicles for customers – has also seen 20 per cent growth in bespoke commissions and Premium Palette paint finishes for a selection of Jaguar and Land Rover vehicles.

The F Pace SVR will set you back a cool £75,375 before adding any options, but that’s a lot cheaper than many other models in this luxury performance.

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