British Motor Museum announces 2021 Jaguar events

The British Motor Museum is gearing up to run a full schedule of motoring shows and events in 2021. At least 17 are being planned for 2021, including the return of several popular events including many appealing to Jaguar fans.

New for 2021 is the E-Type 60th Anniversary which takes place on 24 April. The Jaguar Daimler Heritage Trust are planning a number of events in 2021 to celebrate the 60th anniversary of the launch of the Jaguar E-Type at Geneva in 1961. This will start with an exhibition opening early February and running to the end of May showcasing some of the evolution and development of the E-Type. In April there will be a ‘Tour to Geneva’ on which the first E-Type Roadster, 77 RW, and the last E-Type built, HDU 555N, will be driven accompanied by a group of E-Type owners. The week-long Tour will start with a driving day around Warwickshire on 24 April which will finish with a gala dinner where a specially commissioned piece of artwork representing 77 RW will be unveiled. More information on this event can be found at

The Gaydon Jaguar Show, which was a new show in 2020, returns on 4 September and is billed as a friendly, informal gathering for all Jaguar fans, owners and enthusiasts.

The venue offers two hard standing arena’s as well as indoor meeting space, all with special discounted rates for JEC members. To find out more contact the bookings team on 01926 649649.

The Museum will continue to monitor the Government advice and keep visitors informed of any changes. In line with the Museum’s new policy, all visitors and exhibitors to any of the gathering/events must pre-book tickets and provide contact details so the Museum can fulfil its NHS Test and Trace commitment and so that they can be contacted if there are any changes to the show.

Tickets for most of the shows/events are now on sale and more information about these can be found at 2021 admission prices remain the same as in 2020 and are: Adults £14.50, Children £9 (5-16 years), under 5’s free, Concessions £12.50 and a Family ticket £40 (2 adults & up to 3 children). If you Gift Aid or donate your entrance fee you receive an annual pass at no extra cost. Tickets to the events also include entry to the Museum & Collections Centre, with the exception of the Gaydon Gathering which is outside only.

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