Jaguar TCS Racing has extended its title partnership with Tata Consultancy Services (TCS), with the technology company also becoming the team’s Official AI Partner as Formula E prepares to enter its GEN4 era.
The multi-year agreement will explore how artificial intelligence can improve engineering and racing operations, while providing insights for the next generation of Jaguar electric road cars.
The renewal follows five years together, including Teams’ World Championship victories in 2024 and 2026. For Team Principal Ian James, it provides continuity as Jaguar prepares for a new technical challenge.
“As we prepare for Formula E’s GEN4 era, we’re delighted to be extending our title partnership with TCS and expanding their role to Official AI Partner,” he said.
“Over the past five years, we’ve shared an incredible journey together. From race victories through two Teams’ World Championship wins, TCS has been alongside us every step of the way, helping us achieve some remarkable milestones as a team.”
TCS’s involvement already extends beyond the branding on the cars. Its Virtual Vehicle Validation Model allows Jaguar’s engineers to test software changes and run simulations, helping them make decisions within the tight time constraints of a racing programme. Cloud computing and digital simulations have been central to that work, with the expanded AI role intended to take the collaboration further.
The relationship between racing technology and future road cars is an important part of the agreement. As JLR Motorsport Chairman Chris Thorp explained: “Our partnership with TCS has been instrumental in helping Jaguar TCS Racing push the boundaries of performance, efficiency, and innovation. As the Championship enters the GEN4 era, this collaboration helps us drive the future of all-electric motorsport while informing the next generation of Jaguar cars. Extending our partnership with TCS is grounded in proven delivery, shared values, and a clear vision for how data and AI can elevate motorsport performance.”
For TCS, the renewed agreement builds on more than a decade of working with JLR. Abhinav Kumar, the company’s Global Chief Marketing Officer, sees the next stage as an opportunity to turn that experience into further competitive gains.
“This partnership demonstrates what is possible when world-class teams come together with a shared ambition to innovate. At the close of a great season, culminating in the Teams’ World Championship, we are pleased to extend our partnership and build on that momentum as Formula E enters the GEN4 era. With this renewal, we will harness AI and advanced technologies to unlock new performance opportunities to help Jaguar TCS Racing compete for more podiums and championship wins.”
Away from the circuit, the partnership has also supported education. Since 2023, TCS’s Ignite My Future initiative has introduced nearly 30,000 students in 16 countries to practical applications of racing data, design and strategy, while hundreds have joined the team for experiences at Formula E events.
Despite the emphasis on technology, James believes the strength of the partnership rests with the people behind it.
“What makes this partnership so valuable is the trust, collaboration and shared ambition that sits behind it, with both organisations committed to continuous improvement and achieving excellence,” he said.
“As we look ahead to GEN4, we’re excited by the challenge in front of us and confident that, together with TCS, we can continue competing at the very highest level and writing the next chapter of Jaguar TCS Racing’s story.”
